汉堡王又正面pk麦当劳了，推出“不开心乐园餐”

　　Burger King takes on McDonald’s with a range of ‘unhappy’ meals.

　　汉堡王推出一个“不开心乐园餐”系列，与麦当劳正面较量。

　　No one is happy all the time. That’s the message Burger King is trying to communicate with a lineup of burger meals focused on “real” moods to help raiseawareness about mental health.

　　没有人一直快乐。汉堡王尝试用一系列汉堡套餐来传达这一信息，聚焦“真实”情绪，以提高人们对心理健康的认识。

　　Timed to Mental Health Awareness Month in May, the “Real Meals” include the Blue Meal, Salty Meal, Yaaas Meal and DGAF (Don’t Give a F---) Meal. They include a Whopper, french fries and a drink.

　　汉堡王选择了五月心理健康意识月这一时机，推出“真实情绪套餐”，其中包括“忧郁套餐”、“逗笑套餐”、“亢奋套餐”和“无动于衷套餐”。套餐里有一个大汉堡、炸薯条和一杯饮料。

　　“Burger King restaurants understands that no one is happy all the time. That’s why they’re asking guests to order a Whopper meal based on however they might be feeling,” an online release says.

　　“汉堡王餐厅明白，没有人是一直快乐的，因此他们请顾客根据自己的心情来点餐，”一则线上信息说到。

　　The effort also pokes fun at McDonald’s, which markets Happy Meals, boxed kids’ deals that include a toy. Burger King launched an ad on YouTube showing a montage of people in various emotional states, using the line: “No one is happy all the time. And that’s OK.”

　　汉堡王的这一举动也是在取笑麦当劳。麦当劳一直在推行开心乐园餐，其儿童套餐中还有一个玩具。汉堡王在油管视频网上发布了一则广告，视频中展现了不同情绪状态下的人物剪辑，并配上了这样的广告词：“没有人一直快乐，但这也没关系。”

　　The ad swaps Burger King’s well-known chorus from the 1970s, “Have it your way,” with “Feel your way.” The music also has been changed to be more authentic to the idea that people can have a range of feelings.

　　这则广告改编了汉堡王20世纪70年代著名的合唱曲，把“Have it your way”(我选我味)改为“Feel your way”(我感我味)。这首曲子的改编也更忠于“人们可以有不同的情绪”这一理念。