瑞士手表风光不再？销量不如苹果手表（双语）

　　一直以来，瑞士手表都是财富和地位的象征，世界各国的人都渴望拥有一块瑞士手表。然而，调查显示，去年整个瑞士手表行业的销量加在一起都不如苹果手表的销量。这是否意味着瑞士手表正在走下坡路呢?

　　The Apple Watch outsold the entire Swiss watch industry in 2019.

　　2019年苹果手表销量超过了整个瑞士手表行业的总销量。

　　The Apple Watch sold 31 million units worldwide, while all Swiss watch brands combined sold 21 million units, according to research from consulting firm Strategy Analytics.

　　咨询公司Strategy Analytics的调查显示，苹果手表全球销量达到3100万块，而所有瑞士手表品牌的销量加在一起只有2100万块。

　　Analysts are divided on whether this spells trouble for the Swiss watch industry, with some saying the end is near. Others point out that the mechanical watches certified in Switzerland are still bringing in more revenue than the Apple Watch.

　　这一数据是否预示着瑞士手表行业所面临的危机?分析师们意见不一。有些人认为瑞士手表业快要走到尽头了。其他一些人则指出，瑞士认证的机械手表所带来的收入依然高于苹果手表。

　　"The Apple Watch has emerged as a status symbol of its own, and offers a competitive alternative to mid-range Swiss watches," Steven Waltzer, senior analyst at Strategy Analytics, told CNN Business. "Apple's massive customer base means that converting just a small percentage of iPhone users to Apple Watch users yields volume in the millions."

　　Strategy Analytics公司的高级分析师史蒂芬·沃尔策告诉CNN商业频道说：“苹果手表象征着一种独有的身份，相对瑞士中档手表而言很有竞争力。苹果庞大的消费者群体意味着将一小部分苹果手机用户转化为苹果手表用户就能产生数以百万计的销量”。

　　The Apple Watch, which can track fitness levels and link to apps for faster check-ins at the movie theater or the gym, appeals to younger generations, while analog watches are popular among an older demographic, Strategy Analytics pointed out in a report.

　　Strategy Analytics公司在一份报告中指出，苹果手表对年轻一代更有吸引力，它能追踪健康水平，而且和应用程序相连，在电影院或健身馆都能更快入场，而指针式手表更受年长人群的欢迎。

　　analog['ænəlɔg]: adj. 有长短针的

　　"People have embraced the Apple Watch as a solution that brings tech and fashion together," said Carolina Milanesi, a tech analyst at research firm Creative Strategies.

　　调研机构Creative Strategies的一名科技分析师卡罗丽娜·米拉奈西说：“人们将苹果手表视为科技和时尚的结合体。”

　　Milanesi noted that Apple's emphasis on health and fitness positioned its watches differently from the Swiss timepieces that are marketed as jewelry and fashion accessories.

　　米拉奈西指出，二者定位不同，苹果手表将重心放在健康和健身上，而瑞士手表则作为珠宝及时尚配饰来营销。